por Juanjo LunaInvestigar a tus clientes
Te ayuda a analizar entrevistas, encuestas, reseñas y otras opiniones de clientes. Sirve cuando quieres entender qué necesitan, qué les duele y por qué compran o se van.
Descripción original (inglés)
customer-research: When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.
Cómo instalarla
Una skill es una carpeta con un fichero SKILL.md. Para instalarla basta con copiar la carpeta customer-research en el sitio donde tu agente busca sus skills.
- Sin terminal: abre la carpeta en GitHub, descárgala y cópiala en la carpeta de tu agente (tabla de abajo).
- Con terminal (macOS, Linux o Git Bash en Windows): elige tu agente y copia los comandos.
git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git /tmp/skill-src
mkdir -p ~/.claude/skills
cp -r "/tmp/skill-src/skills/customer-research" ~/.claude/skills/customer-research
rm -rf /tmp/skill-src| Agente | Para todos tus proyectos | Solo un proyecto |
|---|---|---|
| Claude Code | ~/.claude/skills | .claude/skills |
| GitHub Copilot | ~/.copilot/skills | .github/skills |
| Codex | ~/.agents/skills | .agents/skills |
| Gemini CLI | ~/.gemini/skills | .gemini/skills |
Muchos agentes leen también .agents/skills. Reinicia el agente después de instalar. Antes de instalar una skill, revisa su SKILL.md y los scripts que incluya: se ejecutan con tus permisos.
Más skills de coreyhaines31/marketingskills
- Planificar pruebas A/B ab-testing
- Crear anuncios publicitarios ad-creative
- Gestionar campañas de anuncios ads
- Optimizar contenidos para búsquedas con IA ai-seo
- Configurar y auditar analítica web analytics
- Auditar fichas de App Store y Google Play aso
- Elegir y entender atribución de marketing attribution
- Reducir la cancelación de suscripciones churn-prevention
Explicación redactada con ayuda de IA a partir de la descripción original.